9/11 Commercial

We aired this commercial once during the 2002 Superbowl and it wasn’t until during the football games on the 10th anniversary of 9/11 was it aired again. Here it is for those of you who have never seen it. Titled “We’ll Never Forget”

Hope you’re doing well chuckleheads.





GMT videos

I thought it was my duty to post these. Plus I make a few visual cameos, back when I had some nice flow and in the process of growing a beard for our Grow One Save A Million company competition to save H2O.

What do you think? Who wants to join?

Until next time Chuckleheads.



P.S. check out the 2011 GMT Blogs @ http://lagerbloggers.tumblr.com/

If a Blogger Blogs in the middle of the Rockies… Can anyone hear him?

When I arrived in Fort Collins on Super Bowl Sunday, I did not know what to expect. I had never been to Colorado before, it was the first time I would be living alone in my life, and I knew very little about brewing beer which is supposed to be a science and an art (my two worst subjects… I am more of a P.E. and Lunch guy). It turns out the people in Colorado (while most everyone isn’t from Colorado) are extremely nice and know a lot about brewing beer.

These are Budweisers from Canada. The logos of the NHL teams I think should be on Budweisers in the U.S. too

Fort Collins is a city/town of about 150,000 people that reminds me a lot of my old stomping ground, State College, PA with Colorado State University located in town. There is a College Ave which is the happening place with tons of bars and shops and mountains in the background. The only difference is State College doesn’t have a 10 million barrel AB brewery in it (other wise I probably never would have left).

This is the Brewery team doing some tree planting. "Good work Ryan, keep it up, couple more and we are done"

At work I have been learning the brewing process and working on my extract loss project (extract loss = making sure we use as much of the raw materials that we buy, as possible, so that we do not waste any). There are some difficult parts of the job though. Everyday at 3pm a group of the brewing department joins the Brewmaster in the Brewmaster’s taste room to taste the beers that we have been making for the last 24 hours (I try to make it as much as possible which usually equals 3 times a week). This is a very difficult job, seriously. It takes years of training to be able to pick up the off notes in the beer at different steps in the process and be able to pin-point what went wrong where. I have been trying to learn as much as I can when our Brewmaster holds court and we sit around talking about what every one is getting from the different beers. Also, on Friday’s the area manager on shift for the weekend has to go over to the Tour Center we have on campus and taste the 12 beers they have on tap there and all their bottle beers to make sure that we are properly storing and serving the free beers that are given on to the tourists (I try to join them as much as possible to help them with the load).

A picture of behind the scenes at the Tour Center


I was able to test the knowledge that I had learned about a month into my time here, when a group of 85 Wyoming Air National Guard members came on a Saturday afternoon for a special tour and tasting. I had my own group of 15 poor souls who received an extra long tour (I was a half hour over the scheduled time… I am not long-winded am I?). Hopefully they don’t take what I learned them and try to brew their own beer, which might not turn out so well. I was also able to give my first visitor to Colorado, my friend Yaz, a tour while he was here. He also got to sit in on a Taste session with the Brewmaster and other brewing management where we showed him how to taste and what we do everyday. (Side note – as of right now the best Budweiser in the world comes out of Fort Collins, we hold the Brewmaster’s Cup right now… hopefully the addition of Sweet Lou here didn’t mess things up, but we will find out at the end of June though)

This is a Challenge Coin that the Air National Guard gave us for the tours that we gave them. Wicked

Another cool thing that I was able to do when I first got here was to brew my own beer on our Pilot Brewing system. Mr. Walker and I (he did most of the work since he knew what was going on, I just took pictures with my iphone) made 10 gallons of Copper Head Joe’s Pale Ale. It was not that bad, but I don’t think I am going into business for myself just yet.

Yaz and I hang timing with Jake

I have also been playing a lot of golf since I have been here, probably around 25 rounds so far. I was playing with another manager from the brewing department my second week here, in February (that I could get used to, golf all year round). I am also 2-1 as a substitute in the day shift golf league. I am preparing so that when I go back to Saint Louis I can take all of ABux and Nancy’s $$$.

Team "Don't worry, We're here to help". My team for the Grow One Save a Million Company competition for World Environment Day on June 5

Next up for Sweet Lou is back to Saint Louis for a wrap up of the last 10 months and graduation. I am excited to get to see all of the other GMTs one last time before us all head in our different directions for our first jobs. Oh yea, my first job is going to be as a Group Manager in Brewing back here in the Fort (Fort Collins, CO that is… I still haven’t found this fort, but I am taking their word for it). So after graduation I will be heading back to the right coast and grabbing the few belongings I have, to bring back to Colorado.

So thank you for listening to Happy Hour with Sweet Lou. I haven’t decided if I am going to keep this bad boy going or not, but in the words of Journey “Don’t stop Drinking” that is what they said right?

Talk to you soon chuckleheads,

You can No longer Find Me in Saint Louie

As the title of this blog states, my time in Saint Louis has quickly come to a close and I am now once again in Hot-Lanta, home of the peach and the chicken sandwich. It is time to start the field Sales & Marketing training down here in Region 3. First though, let me recap the last two weeks in Sweet Saint Louie, home of the Great American Lager and the Billikin.


It started with the awesomeness of being able to meet with the Board…

All the GMTs, Board of Directors, some ManCom members and the four new MBA hires

I have proof that I really did meet the big dogs. That is a pretty wicked sweet picture. The Eagle, Flags, and most of all the Bad Asses underneath them. I choose to wear yellow because of a piece of advice I received from my friend Chris when we were in middle school (he taught me how to play baseball and Basketball). He told me that when ever I go to a tryout and they tell me to wear a certain color, to wear the exact opposite. His philosophy was that  the evaluators would watch you more than others just because their eyes keep focusing on your non-homogenous color. Since getting people’s attention is half the battle, I took his advice from that day on and it has worked for me since (he was a Gold Glove winner in College so I guess it is working for both of us).

The next two weeks were filled with Trade Marketing, Wholesaler Development, Sports & Entertainment Marketing (didn’t seem like too bad of a gig), National Retail Sales and Space Management. All of these things I like to think of as psychology, trying to figure out what the consumer wants and giving it to them without them knowing that we are there. 

There were some cool parts to all of this learning. On the Wednesday before Veterans Day, we went into the market (about an hour outside of Saint Louis) and visited retail accounts with a Sales Rep from the area’s wholesaler and a Trade Marketing person from ABI. I was lucky enough to go around with the VP of sales @ Krey Distributing who taught Amanda, Andrew and I a ton about how to sell off-premise (where you cannot consumer the beer you bought) and on-premise (where you can drink you beer where you bought it).

The other cool thing that we did on our last day was we visited GROUP360, one of the Ad Agency’s that we employ to do some of the creative work for our brands. We went to their office in downtown Saint Louis and met with their creative folks as they showed us how they support the “mother ship“. They were having a chilli cook-off while we were there and they let us sample it too. It was a totally different atmosphere there. They had dogs bombing around and their dress code was even more lax than ours. They were building a new office space in the building next door and they put in a pool on the roof of the building…

The Pool on the top of Group360's office

Inside on the roof-top lounge @ Group360

Outside of work a bunch of us were able to go to the Saint Louis regional finals for Band of Buds (The winner won a trip to Vegas and a chance to compete for $100K). It was cool seeing Budweiser plastered all over the bar (free beers too… A common trend I have been seeing).

The Guys @ Band of Buds (Sweet shirt ABux... Europe called they want it back)

While living on the Mississippi, I was also able to hang out with the Big Guy, my mentor James. He took Riley, Christina and I to a couple of Blues games and he took Abux and I golfing to celebrate Veterans Day (it was 78 degrees, awesome day). I guess I like this Job???

@ the Blues game... What do you want, complimentary everything?

Well I had better get some rest as tomorrow we start our Field Commercial Training in Atlanta and have to fly to Tampa tomorrow night for some meetings Tuesday. I quote a wise man, Lloyd Christmas, “Some people just weren’t cut out for life on the road”, HA, I think I will manage. Talk to you soon Chuckleheads.

Cool Spread @ the office

Great tap spread at the Chase Park Plaza (where I lay my head in STL)


Let me cut to the chase… We met the Board of Directors of our company this morning, which deserves another Holy Shirts and Pants (maybe even shoes). What an experience. To meet such smart, rich, powerful people. (Here is a link to their brief bios  if you want to see who they are) The one quality that I saw consistently throughout speaking with all 13 of them was Passion. They all had such a passion and excitement for the company and it was extremely contagious. They talked so much about People and how they love to develop good people; how they know that they need great people to help the company grow to the next levels and that they are always looking for people to fill the ranks was enjoyable to hear and think about.

They are very down to earth people (even though they are worth Billions of dollars) and they were very interested in us and our thoughts (hopefully I didn’t say too many stupid things). Their thoughts on what we expect out of our “careers” was one of the things that I thought was good advice and cool to hear out of the mouths of the people who own the company you work for. Basically what they said is don’t worry about your career, they said all you have to worry about is delivering in your current position and we (we being them and senior mgmt) and your results will talk care of your careers. I think that is pretty sweet, since so many people put all kinds of time into worrying about what they should be doing so far down the road.

This was by far one of the coolest experiences I have ever had. What a group of guys. Peter Harf the Chairman actually studied abroad at Penn State for a year in 1969 (Joe Pa was coaching while we both went there), Paul Cornet was living in Wallingford, CT (my hometown) in 1986 when I was born (we just missed each other!) and Jorge Paulo played in Wimbledon and two Davis Cups. Those are some cool tidbits from the meeting and I am still trying to pull together everything everyone said (I should have recorded it with my Google smart phone).

By the way, I am back in St. Louis (staying at the sweet sweet Chase Park Plaza in the Central West End again). We got here Wednesday night and will be here until November 13th when it is back to Atlanta for a couple of weeks. So that’s all for now, maybe I will try to get some work done today instead of day dreaming about what is to come (take some of the Board’s advice). I hope all of you have a spooky Halloween weekend, don’t drink too much (maybe even be a DD for your friends, Now that’s cool) but make sure to cheer on Joe Pa and the boys tomorrow. Talk to you soon Chuckleheads.


This is a sign that I drive by everyday when driving to the St. Louis headquarters/brewery