Kick Started by @JDWhittington, @WSJ, @MaximMag & #Klout

I know I have been slacking lately and writing a new blog has been on my To Do list for a month and a half. But with a push from different social networks, from a few different directions, I have gotten back into the game (we will see how long it lasts).

So you are probably thinking to yourself… “Self, what is Sweet Lou talking about with his dumb title to this most recent post? He must not have enough stuff to do at work. Why doesn’t he just put up some cool pictures and leave the writing to the people who know how to spell?” And my answer to this would be… I’ve got nothing. But I do have some interesting things to talk about (to me at least). And since the  2011 GMT class is already picked, I didn’t think anyone would mind if I strayed…

So… the title. Well @JDWhittington is a co-GMT/Blogger/Tweeter (you can follow me @stevethu) / Yammerer/ FacebookDotComer (He is doing his four-month GMT project on social networking), @WSJ is the Wall Street Journal who wrote an article last week about social networking and how companies are using social networks to identify people who have large “reach” as “influencers”, giving them free stuff so that they will talk about their awesome experiences/goods, #Klout is a company called Klout who scores people based on their social networking “reach” and  @MaximMag is Maxim Magazine who recently I recently won a contest with “Maxim’s Big Game Party Sweepstakes” (they must think I am an influencer).

So it got  me thinking… Am I an influencer? Or do I just have really good taste and blue eyes??? Or maybe it is just that I am lucky? I mean one guy (who won’t be named) steals my name, then my Celebration, and then makes his own commercial after mine…

Maybe Maxim was right. All the social networking got me to thinking… maybe I should see a movie called The Social Network, and see what Mark Zuckerberg was thinking. So I went to WalMart’s Red Box and pulled out my smart phone and searched on the inter-web for promo codes (because come on, there is no way I am paying $1 for a movie all about something that is free), and I sat down and watched it (not bad). It made me think about doing some other kind of social networking (Yammer), so I then hopped on my laptop and sent out a Yammer video to all of my colleagues (which I may or may not have been told to take down).

So the point here is… That company’s are looking for “Influencers” who are going to be, in a sense, free marketers for them though their “reach”, and we all know the most influential type of marketing is word of mouth. They want just enough to get their product to its “Tipping Point” and then their job is done.  

How does one become an influencer? Technology. Social networking. The Inter-web. Well at least until the next fad comes around…

Check out this month’s Forbes magazine for more on the next Facebook dot com  .

Until next time Chuckleheads.




Let Happy Hour Begin defines a blogger as a person who keeps a Web log (blog) or publishes an online diary. So I never thought that I would be one to keep a diary, but I guess we will see how this works out.

So… the “real world” started for me on Monday the 26th of July at One Busch Place in St. Louis. After a 23+ year vacation that I have been on, waking up early and going to work every morning is a little different than the life I had been living. At least I convinced a sweet company like ABI that they needed me working for them (and they are even paying me!). Work isn’t too bad so far though, they only make us work on days that end in Y.

The title that ABI has given me is Global Management Trainee (GMT), I am still holding out for the position of taste tester though. There are 14 of us in the first class of U.S. GMT’s @ ABI. I will be referring to each of them throughout my blog by their blog names, so you can read their blogs too.

Feel free to subscribe to my blog to receive an email every time that I update “the diary” or just check back whenever you have free time to catch up on the life of Sweet Lou (make sure to drink a Bud while you read it as I will be having one while I write it). Also send me some comments and feedback on what you like and/or want to hear more about. I will see you all again soon for some more Happy Hour.